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Lloyd's Op-Eds

Times Union - December 8

"Credit where it isn't due"

The truth behind the gimmickry of 'Small Business Saturday'

A story on the front page of the Times Union on Sunday, Nov. 25, had the headline "Stores' strategies for getting a grip on your green." It provided shoppers with vital information about retail marketing practices on the day after "Small Business Saturday," an invention of the fertile minds at American Express. This newest marketing day, sandwiched between Black Friday and Cyber Monday, needs some explanation. An appropriate headline might be: "American Express' strategy for getting a grip on your and the stores' green." Read More 

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